When configuring your test you will be asked to select the type of stimulus you are testing. You will see a pre-determined list of stimulus type, and it's important that you select the most relevant descriptor of your stimulus from the drop-down list:
- Concept
- Design
- Idea
- Message
- Name
- Product
Use the following grid to map your stimulus to the most relevant stimulus type:
| Design | Concept | Message | Idea | Product | Name |
| Logo | Flavor | Claim | Innovation idea | ||
| Image | Flavor | Advert | Offer | ||
| Packaging | Statement | Promotion | |||
| Package | Tagline | Partnership | |||
| Pack design | Advertisement | Product idea | |||
| Pack | Digital ad | ||||
| Package design | Tweet | ||||
| Packaging design | Headline |
If your stimuli type is not in our pre-defined list, you can use the introduction page to provide respondents with the needed context. For example, if you are testing a package, you could select ‘Design’ and add the following survey intro:
"We are considering some new package designs and would like your opinion about them…."